The Calabar Carnival has come a long way..it all started 2004, when the governor of Cross River State, Mr Donald Duke, had a vision of making his state the hub for tourism and hospitality in Nigeria and in Africa. The Carnival presents a perfect platform from brand visibility for consumer and market awareness. "According to Osima-Dokubo, the carnival aimed to include more aspects of local heritage and culture and at the same time strengthen the capacity of the locals to participate in an economically beneficial way", Recently, Cross River State and Calabar has become the pride of Nigeria or Africa as far as tourism, carnivals and hospitality is concer
The programme of the event at the carnival are drafted each year by the committee in charge of tourism and cultural activities and new initiatives are introduced every year. In December 2009, Carnival Committee organized "Carnival Cup 2009", a football competition amongst the five competing carnival bands - Seagull, Passion 4, Masta Blasta, Bayside and Freedom. The Festival which also include music performance from both local and international artists, the annual Calabar Carnival, Boat regatta, Fashion shows, Christmas Village, traditional dances and the annual Ekpe Festival is a yearly events that bring in thousands of tourists at the time of the year.
Other activities lined up for the year according to their work plan, include the second edition of Essay Writing Competition which will involve both secondary school and tertiary students, and this will commence in few weeks. These competitions are aimed at resuscitating the reading culture amongst the youths of the State as well as inculcating the carnival culture.
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